I meet with so many business owners who are in love with the thought of entrepreneurship but really don't wanna put the work in. If you are not serious with yourself about training, development, and investing in your brand....please don't get in it. Your customers will suffer, your clients will suffer, your character/reputation will suffer! It can't be about status! It can't be about money! Passion will drive you...day in and day out...Remember you are doing some form of leading when you become an entrepreneur! #tellitnow #attendworkshops #getamentor #research #ijs #marketing #publicrelations #branding #businessowners #Memphis #Memphis901 #Mississippi #advertise #advertising #jumpstartyourbusiness901 #jumpstartyourbusinessmemphis #Tellitnow #TellitnowPRConferenceClinic #media #protocol #networking #entrepreneurship #powermediasolutions #money #investing #national #expert #expertise #podcast
I would like to respond to the following questions that were sent via email in regard to marketing.
When should marketing begin?
A: Marketing should begin before you even start your business. If you know you are about to start a business, start marketing, meaning talking it up, spreading the word, offering free workshops and or services.
How do I know if I am budgeting correctly?
A: Marketing should be your largest budget because it is ongoing. Advertising is different from marketing. A small budget can be $50 week which equates to $200 month can get you some great marketing opportunities such as sponsorship, banners, radio spots (save for about 8 weeks), etc.
How can I identify my target audience just through print media?
A: It will be very difficult and time consuming to use only one means of promotion. You must have some type of way to collect data and find out if your services are even needed and delivering business cards and/or post cards just won't do it. Trying a variation of opportunities will be to your advantage.
Q: Is a press release important?
A: A press release is very important. It can make the difference in many instances if your business is picked up by the media. A press release is an official document that can be tracked. Major NOTE! A press release MUST be written correctly and should be written by a trusted PR Firm.
The purpose is to share powerful information with emerging entrepreneurs and small to mid-size business owners. The response has been overwhelming for this type of professional networking function. Many local businesses have come alongside to aid the efforts to enhance this unique concept. Public Relations and Marketing Expert, Sharen Rooks has been a jewel for Jumpstart Your Business! JSYB podcast is hosted by WorldFamous LeVeda McCou of WorldFamous Energy Media. Business owners have a platform to promote their services or products, be interviewed on the show and also meet in person monthly.
JSYB was created and started off a Hope Community Credit Union and had overwhelming success for both parties. We took a hiatus but now we are BACK FULL THROTTLE with even more PERKS!
To advertise with us simply click the JSYB Tab and select your desired option.
Spread the word and become a part of the movement!